Zulfadhli
Head of Product & COO
Wednesday, 26 November 2025
Discover StoryTime's new Dress-Up activity, featuring 300+ culturally diverse outfits that help children explore identity, culture, and creative expression through interactive digital play. Perfect for ages 3-7
Introducing an exciting new addition to StoryTime's collection of educational activities! Dress-Up combines cultural awareness, creative expression, and developmental learning in one engaging digital experience. Let's explore how this innovative activity can enrich your child's playtime while celebrating diversity and identity.
What Makes StoryTime's Dress-Up Special
Unlike traditional dress-up games that focus mostly on entertainment, our new activity takes a thoughtful approach to digital dress-up play. With over 300 culturally authentic outfits, including Malaysian and Muslim-inspired clothing like hijabs, baju melayu, and baju kurung, children can explore diverse fashion while learning about different cultures and traditions. Our carefully curated collection features gender-appropriate outfits that align with Islamic values and cultural norms, helping children understand and respect traditional dress codes.
Benefits for Your Child's Development
Research shows that dress-up play is crucial for early childhood development. Our digital adaptation brings these benefits into the modern age:
Cultural Understanding: Children learn to appreciate different cultural dress styles and traditions through interactive play.
Gender Identity Development: Gender-appropriate outfit options help children explore and understand gender expression naturally, with distinct collections for boys and girls that respect cultural values.
Creative Expression: With hundreds of combinations available, children can create unique looks that reflect their imagination while staying within appropriate cultural boundaries.
Social Learning: Parents and children can engage in meaningful conversations about clothing choices, cultural significance, and self-expression.
Language Development: Children learn new vocabulary related to clothing, colours, and cultural terms through guided play.
How to Use the New Dress-Up Activity
Getting started with StoryTime's Dress-Up activity is simple:
Update your StoryTime app to access the new activity
Select from various character options representing different ethnicities
Choose between boys' or girls' collections, each featuring culturally appropriate attire
Mix and match from our extensive collection of cultural and everyday outfits
Save your child's unique creations (coming soon!)
Why We Created Dress-Up
With over 37 years of experience in children's educational publishing, we understand how children learn and develop. Our deep expertise in early childhood education has guided the development of this activity. Parents told us they wanted ways to teach their children about cultural dress, identity, and appropriate gender expression in an engaging, respectful manner. By bringing our decades of educational expertise to digital platforms, we've created an activity that maintains our commitment to quality learning while embracing modern technology.
Looking Ahead: Future Updates
We're excited to announce upcoming enhancements to the Dress-Up activity that celebrate our rich cultural calendar:
Seasonal and Festival Collections
Ramadan Collection (Coming March 2025): Special outfits for Ramadan including traditional prayer wear, festive clothes for iftar gatherings, and modern modest fashion
Eid Celebration (Coming April 2025): Gorgeous collection of Raya outfits featuring new baju kurung designs, baju melayu, and contemporary Eid fashion for the whole family
Cultural Festivals: Traditional outfits for various cultural celebrations such as Chinese New Year and Deepavali,
Special Occasions: Graduation wear, and other costume or uniforms
Feature Enhancements
Save and share feature for your child's creative outfits
Additional cultural outfits from around the world
Interactive storytelling elements incorporating dressed-up characters
Expanded collections of gender-appropriate traditional wear
As we approach each festival, we'll introduce new themed collections that helps children understand the cultural significance of these special occasions. This reflects our commitment to making learning about cultural diversity an engaging, year-round experience.
Ready to Start Dressing Up?
For existing users: Update your StoryTime app today to access the new Dress-Up activity and start exploring our collection of cultural and creative outfits.
New to StoryTime? Download our app from the App Store or Google Play to join many Malaysian families already enjoying our educational activities. Experience how we're revolutionising digital playtime with culturally aware, developmentally appropriate content.
Remember, StoryTime's Dress-Up activity, like all our activities, is designed to be non-addictive and educational, giving parents peace of mind while children learn through play. With our commitment to gender-appropriate clothing and cultural values, you can trust that your child is learning and playing in a safe, respectful environment. Download or update now to start your cultural dress-up adventure!
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